02Capabilities
What Styrar does.
Eleven capability areas, aligned with the Styrar marketing site, so you know exactly what you are getting.
01Canvas workspace.
A customizable board where you arrange widgets the way you work: KPIs, activity, upcoming posts, top links, and notes on one screen.
- Drag-and-drop widget layout with saved positions
- Dashboard overview with KPI cards and activity feed
- Upcoming posts with platform indicators
- Top-performing links and click trends
- Notes for drafts and copy ideas
02Compose & schedule.
One composer tuned for each network’s limits and formats. Schedule in any time zone and publish on time, with drafts, history, and approvals when you need governance.
- Multi-platform composer (Instagram, Facebook, X, Threads, TikTok, LinkedIn, YouTube)
- Per-platform preview and validation
- Calendar with drag-to-reschedule
- Drafts with revision history
- Team approval workflows before publishing
- Background scheduler for automatic publishing
03Links & campaigns.
Short, trackable links and campaigns with full click context (referrer, device, location, and time), plus A/B testing and rules when you need control.
- Branded short links and custom domains (via Cloudflare)
- QR codes for every link
- Link groups, tags, and named campaigns with shared UTM defaults
- Click analytics: referrer, device, location, time
- A/B experiments on links, with a winning-variant rollout
- Geo and device routing rules, plus expiry and redirect rules
- Bulk import/export and automatic link-preview (OG) fetching
04Analytics.
Social engagement and link performance in one place: ranges, breakdowns, and activity so you can report without stitching spreadsheets.
- Reach, impressions, engagement, follower growth
- Platform-by-platform breakdown
- Link click trends and campaign overview
- Date ranges (7, 14, 30, 90 days)
- Activity feed with per-post metrics
05Shopify integration.
Connect the store to social: embedded admin experience, product-linked posts, and automation when products go live, including multi-store workspaces.
- Embedded app in Shopify admin with product actions
- Link posts to Shopify products
- Auto-publish when a product becomes active
- Real-time sync via webhooks
- Multiple stores per workspace
- Product catalog from the composer
06Automations.
Visual workflows with triggers, filters, and actions (schedules, platform events, or Shopify events), with run history when something needs attention.
- Visual builder: triggers, filters, actions
- Schedule-based triggers (recurring posts, digests)
- Shopify triggers (product active, product updated)
- Cross-platform actions (post, create link)
- Run history and error logs
07Team & collaboration.
RBAC with custom roles, approvals, notifications, and API keys, so writers, approvers, and admins each see what they need.
- Custom roles with fine-grained permissions
- Approval flows before publishing, with a test mode before you turn one on
- Multi-member workspaces and company management
- Multiple brands under one company, each with its own accounts and campaigns
- Notification center and email preferences
- API keys for integrations
08Bio pages.
Build and publish a link-in-bio page from the same workspace: one URL for your brand, with blocks, themes, and growth tools you control.
- Block-based editor: profile header, link buttons, social icons, images, text, video embeds
- Real-time preview while editing, with saved custom theme presets
- A/B experiments on your bio page, with a winning-variant rollout
- Geo and device routing rules, plus custom domain support
- Appointment booking with services and availability rules
- Contact-form leads captured straight into your workspace
- Auto-generated privacy and cookie policy pages
- Draft, snapshot, and one-click publish, with built-in click tracking
09Full websites.
Outgrown a link-in-bio? Publish a real multi-page website from the same workspace, with production tooling built for teams, not just landing pages.
- Multi-page canvas sites with reusable components and starter templates (blank, portfolio, booking, store)
- CMS collections for structured content, plus a built-in blog
- Draft branches and versioned publishing, so changes go live only when you promote them
- Native booking pages with services and availability rules
- Custom domains, an SEO audit checklist, and funnel analytics per site
- Upgrade a bio page to a full site in one step, keeping your existing links
10Content planning & AI.
A production pipeline and an AI that already knows your brand, so drafts read on-voice the first time instead of the fifth rewrite.
- Kanban-style content planning board with stages, tags, and drag-to-move work items
- AI skill documents for brand voice, content calendar, campaign planner, and hashtag/visual guides
- AI image generation for on-brand visuals without leaving the composer
- Workspace-wide search across posts, links, bio pages, sites, media, and campaigns
11MCP for AI assistants.
A Model Context Protocol server exposes your workspace to MCP-native clients-posts, links, accounts, analytics-with the same API keys and OAuth as the rest of the product.
- Streamable HTTP endpoint for remote clients (for example Cursor and Claude)
- Authorize with a dashboard API key or hosted OAuth for public clients
- Tool calls proxied to the Styrar API with your roles and scopes
- Optional stdio transport for local workflows