B2B.

Selling to other businesses is a completely different game than B2C. Wholesale customers expect custom pricing, credit terms, large order volumes, and a smooth account management experience. Shopify B2B, available on Shopify Plus, delivers exactly that — all natively within your Shopify admin.

With Shopify B2B, you can run your wholesale and retail channels side by side in a single store, with distinct experiences for each customer type. No more juggling separate stores or disconnected systems.

Key features of Shopify B2B include:

1. Company Accounts & Contacts

   Create dedicated company profiles with multiple contacts and locations. Assign different pricing lists and payment terms per company, and let buyers manage their own account — reducing your admin overhead.

2. Custom Pricing & Volume Discounts

   Set up price lists with fixed prices or percentage discounts on any product or variant. Apply different pricing to different customer segments or individual companies, giving you full control over your wholesale margins.

3. Net Payment Terms

   Offer net payment terms (e.g., Net 15, Net 30, Net 60) to your B2B customers. They can place orders and pay later, while you track outstanding payments directly in Shopify — no third-party invoicing tools needed.

4. B2B Storefront

   Provide your wholesale customers with a dedicated, password-protected storefront experience. They see only the products and prices relevant to them, making the ordering process efficient and professional.

Shopify B2B is a native feature of Shopify Plus, making it the most integrated and scalable B2B solution in the Shopify ecosystem. Unlike third-party wholesale apps, B2B is deeply connected to your Shopify admin — meaning inventory, orders, and customer data all live in one place.

For brands scaling their wholesale channel alongside their B2C operations, Shopify Plus with B2B is the gold standard. The investment in Plus pays for itself quickly when you consider the operational efficiency gains and the seamless experience you can offer your trade customers.

Interested in launching or improving your B2B channel on Shopify? Get in touch — we'd love to help you build it out.