B2B.
Shopify B2B enables merchants to sell wholesale directly to other businesses via a dedicated storefront, with features including company accounts, custom price lists, volume discounts, and net payment terms, all managed from the same Shopify admin as the retail store. Athom.Agency implements Shopify B2B for companies in the Netherlands and across Europe.
01The work
Shopify B2B.
Selling to other businesses is a completely different game than B2C. Wholesale customers expect custom pricing, credit terms, large order volumes, and a smooth account management experience. Shopify B2B, now available on every Shopify plan with extra features on Shopify Plus, delivers exactly that, all natively within your Shopify admin.
With Shopify B2B, you can run your wholesale and retail channels side by side in a single store, with distinct experiences for each customer type. No more juggling separate stores or disconnected systems.
Key features of Shopify B2B include:
Company Accounts & Contacts.
Create dedicated company profiles with multiple contacts and locations. Set payment terms per company (and, on Shopify Plus, company-specific price lists), and let buyers manage their own account, reducing your admin overhead.
Custom Pricing & Volume Discounts.
Set up price lists with fixed prices or percentage discounts on any product or variant. Apply different pricing per B2B market, or per individual company on Shopify Plus, giving you full control over your wholesale margins.
Net Payment Terms.
Offer net payment terms (e.g., Net 15, Net 30, Net 60) to your B2B customers. They can place orders and pay later, while you track outstanding payments directly in Shopify, with no third-party invoicing tools needed.
B2B Storefront.
Provide your wholesale customers with a dedicated, password-protected storefront experience. They see only the products and prices relevant to them, making the ordering process efficient and professional.
02Next
B2B on every plan, more on Plus?
Shopify B2B is no longer exclusive to Shopify Plus. Company accounts, B2B catalogs, volume pricing, quantity rules, and net payment terms are now native on the Basic, Grow, and Advanced plans too, so you can start selling wholesale without switching plans or adding a third-party app. Inventory, orders, and customer data all live in one Shopify admin.
Shopify Plus is the step up once your wholesale channel grows: unlimited B2B catalogs (other plans allow up to three), catalogs assigned to individual companies and locations for customer-specific pricing, and advanced payment options such as deposits and partial payments. We help you pick the plan that fits your wholesale model today, and move to Plus when the extra features pay for themselves.
Interested in launching or improving your B2B channel on Shopify? Get in touch. We'd love to help you build it out.
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Shopify Select Partner.
Shopify Select Partner, building on Shopify since 2021
03Questions
FAQ.
01What is Shopify B2B?
Shopify B2B is a set of native features within Shopify that enables merchants to sell wholesale directly to other businesses. It includes company accounts, custom pricing tiers, payment terms, and a dedicated B2B storefront, all managed from a single Shopify admin.
02Does my business need Shopify Plus for B2B?
Not anymore. Shopify's native B2B features (company accounts, catalogs, volume pricing, net payment terms) are now available on every Shopify plan. Shopify Plus adds unlimited catalogs, customer-specific pricing per company, and advanced payment options such as deposits and partial payments. Athom.Agency helps you choose the right plan and can extend it with apps or custom development where needed.
03How much does a Shopify B2B setup cost?
Shopify B2B setup at Athom.Agency starts from €1,000 for a basic wholesale configuration. Projects with custom pricing rules, complex account structures, or custom storefront design range from €2,000 to €8,000. Contact us for a quote.
04Can I run B2B and B2C from the same Shopify store?
Yes. On every Shopify plan you can run a B2B wholesale channel and a B2C retail storefront from the same Shopify admin, with separate pricing and payment terms for each customer type. Contextual storefront and checkout customisation per customer type needs the Advanced or Plus plan.