Going global with Shopify Markets.
Shopify Markets is a powerful built-in feature that allows you to sell to customers around the world — all from a single Shopify store. No need to build and manage separate stores for different countries or regions. Markets centralizes your entire international strategy in one place.
With Shopify Markets you can target different regions with localized experiences: translated storefronts, local currencies, region-specific pricing, and even dedicated domains or subdomains per market. This gives your international customers a familiar, trustworthy shopping experience that drives conversions.
Key features of Shopify Markets include:
Multi-currency & Pricing
Display prices in your customers' local currencies. Set market-specific prices to account for regional pricing differences, import duties, and VAT — without impacting your home market pricing.
Translated Storefronts
Deliver your store in your customers' language. Shopify Markets integrates seamlessly with translation apps and supports auto-redirecting customers to their regional storefront based on their browser language or location.
Domains & Subdomains
Boost your international SEO with country-specific domains (e.g., .de, .fr) or subfolders (e.g., /de, /fr). This signals to search engines exactly which market each version of your store is targeting.
Duties & Tax Automation
Shopify Markets can automatically calculate and collect duties and import taxes at checkout, so your customers know exactly what they'll pay — no unexpected surprises upon delivery.
How we can help.
Setting up Shopify Markets correctly requires careful planning — from URL structure and hreflang tags to pricing strategy and payment methods per region. Getting it right the first time saves a lot of headaches down the road.
We've helped merchants expand into multiple markets across Europe, North America, and beyond. We know the pitfalls and we know how to avoid them. From initial setup and configuration to translation workflows and ongoing market management, we've got you covered.
Ready to take your store international? Let's talk about your expansion plans.